Consumer Duty is a standard established by the Financial Conduct Authority (FCA). It builds on the FCA's earlier standards and principles, such as Treating Customers Fairly, by aiming to provide better protection for consumers in retail financial services and putting customers' needs first. It sets higher expectations for the standard of care customers receive from providers.

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At JM Wealth, we embed a culture that puts clients at the heart of everything we do. As a firm, we are committed to ensuring our clients are treated fairly in any dealings with us, and all staff are trained to understand what treating clients fairly means to our clients and our business.

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We consider our clients' needs at every stage of the client journey, and putting those needs first is central to delivering good client outcomes and retaining long-term client relationships. We demonstrate this by ensuring:

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- Our services and the products we recommend meet the specific needs, characteristics and objectives of our clients, and are distributed appropriately.
- Our services and the products we recommend offer fair value to our clients.
- The communication we provide enables clients to make informed decisions about financial products and services. Clients are given the information they need, at the right time, and presented in a medium they can understand.
- The information and support we provide enables clients to realise the benefits of the products and services they purchase, and ensures they are supported when they want to pursue their financial objectives.